Taylor Swift’s performances are having a big influence on air travel, especially for United Airlines, which has witnessed a 25% rise in demand for flights on weekends when she performs abroad.
This trend is not restricted to overseas travel; domestic flights in the United States are also seeing an increase in bookings around her concert dates, according to Andrew Nocella, United’s chief commercial officer.
Flights to Swift’s “The Tortured Poets Department Tour” concerts in Indianapolis, Miami, and New Orleans are already 70% booked. Normally, flights to these places are only about 50% filled thus far in advance, but Swift’s performance is driving up demand.
Swift’s economic influence extends beyond flight ticket purchases. According to market research firm QuestionPro, her Eras Tour could boost the global economy by up to $5 billion, with local economies benefiting from the increased number of concertgoers.
While United airlines has not added specific flights to her concert dates, other airlines have taken notice. Budget airline Southwest, for example, stated this summer that it will add more than ten flights to meet demand for Swift’s October shows in Miami and New Orleans.
This move follows the high demand witnessed during Swift’s U.S. tour last year, as her admirers, known as Swifties, are anxious to fly to see her play.
Taylor Swift continues to be a major cultural and economic force, not only in the music world but also in industries like travel and tourism.
