A unique Flamin’ Hot Cheeto mimicking the popular Pokémon Charizard sold for an incredible $87,840 at auction, highlighting once again the value of novelty collectibles.
The snack was sold by Goldin, a renowned auction firm that specializes in rare collectibles. According to the official listing, the unique-shaped Cheeto was “affixed to a customized Pokémon card and encapsulated in a clear card storage box.”
1st & Goal Collectibles discovered and maintained the Cheeto, known as the “Cheetozard,” between 2018 and 2022. It got extensive exposure on social media in late 2024, increasing its appeal to collectors.
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The auction generated a lot of attention, with 60 offers put before the final hammer fell. The winning price was $72,000, with an extra buyer’s premium totaling $87,840.
This sale highlights the ongoing fascination with Pokémon-themed collectibles and the unexpected value that rare, pop culture-inspired finds can command in the market.
